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Revolutionizing the Way Videos are Created: The Power of AI

  • 5 minutes of reading  •  8 May 2023


As technology continues to evolve, so does the way we create and consume content. One area that has seen significant growth in recent years is video marketing. With the rise of social media and the demand for engaging visual content, brands and businesses are turning to video to connect with their audience. However, creating videos can be a time-consuming and expensive process, especially for those without experience in video editing. That’s where Lumen5 comes in.

But Lumen5 isn’t just a tool for individuals or small businesses. Its automation capabilities make it a powerful solution for brands that need to create videos at scale. In fact, according to a recent survey, 85% of businesses now use video as a marketing tool, and 92% of marketers who use video say it’s an important part of their marketing strategy. With Lumen5, these businesses can create engaging videos quickly and efficiently, freeing up time and resources for other important tasks.

In this blog post, we’ll take a closer look at how Lumen5 has revolutionized the world of video creation, and how you can use it to enhance your marketing strategy. Let’s get started!

Introducing Lumen5 Video Creator

Video content is growing in popularity, indicating that it’s becoming an essential tool for businesses to get noticed and increase their engagement on social media. Unfortunately, creating video content is a complicated process that requires considerable time and effort. As a result, many organizations are missing out on the potential to reach broader audiences. 

Lumen5 provides the solution. It is an innovative video creation platform that uses artificial intelligence to turn text into video content. It is a cloud-based solution that is designed for businesses looking to use video to strengthen their brand or promote their products or services. 

With Lumen5, users can enter a link to any blog post or news article and the platform will automatically create a video based on the content. This makes it simple for business owners and marketing teams to quickly create impactful videos. 

Furthermore, the platform offers powerful automation capabilities such as batch processing and template-based editing to create videos in advance and schedule their delivery. All of these features make it easier than ever before to create professional videos that stand out from the crowd and make a lasting impression with viewers. 

How Does Lumen5 Work?

Lumen5 uses AI technology to turn text-based content into high-quality videos. To get started, all you have to do is link the platform to a blog post, article, or other digital content. Lumen5 will then analyze the content and convert it into a professional video with visuals and music.

This makes it easy to produce videos quickly and efficiently. The platform can also be accessed on the cloud, meaning you can create and publish your video in minutes without having to go through the hassle of downloading any applications.

Who Benefits From Lumen5?

Lumen5 is specifically designed for businesses who want to increase their reach and engage with potential customers using video content. The platform is also suitable for anyone looking to create high-quality videos – from marketing agencies, to small businesses, to individuals. 

Benefits of Using Lumen5

With Lumen5, you get powerful AI-driven video creation technology and a host of powerful features. 

AI-Powered Video Creator

The primary benefit of Lumen5 is the ability to easily create videos quickly and efficiently. Powered by their AI-based technology, Lumen5 can turn any article or post into a professional quality video in minutes. This eliminates the need for time consuming and difficult video editing. All you need to do is enter your content and let the AI do the rest.

Easy to Use

Lumen5 makes creating videos easier than ever. They don’t require any prior experience with video editing as they have made the process incredibly intuitive. All you have to do is pick a template, insert your content and then customize your video. Lumen5’s simple user interface, anyone can be up and running in no time.

Automation and Scalability Options 

Another great feature of Lumen5 is that it offers powerful automation options for businesses looking to create videos at scale. With Lumen5, you can rapidly create videos in batches and manage them from one centralized dashboard. Not only is this great for businesses, but it also allows users to cut down on time spent creating videos and make the most of their resources.

Types of Video you can Create with Lumen5

Lumen5 offers a range of options for creating engaging content. In this section, we will discuss the different types of videos you can create with Lumen5. 

1. Social Media Ads

Social media ads are short videos that are designed to grab attention and encourage potential customers to take action. Lumen5 offers a range of templates and tools that make it easy to design engaging videos for social media platforms such as Instagram, Facebook and YouTube. With its AI-powered video creator, users can quickly generate professional-looking videos with minimal effort. 

2. Promo Videos

Promotional videos are a great way to advertise your product or service and attract new customers. Lumen5’s automated tools enable users to quickly create promotional videos that are optimized for different social media platforms. With its AI-powered video creator, users can also incorporate unique visuals and voiceovers to further enhance the quality of their videos. 

3. Short How-To Tutorials

How-to tutorials are great for providing helpful information to viewers. Using Lumen5, users can quickly create professional-looking how-to videos that can be used to demonstrate the capabilities of their products or services. The platform’s automation features also allow users to quickly produce videos at scale. 

4. Summary Videos

Summary videos are great for quickly summarizing topics in an entertaining way. Lumen5’s visual library offers a range of options for designing captivating summary videos that incorporate images, videos and text. The platform’s AI-powered video creator can also help users quickly create summary videos with minimal effort. 

Best Practices to Creating Amazing Videos with Lumen5

it’s important to ensure that the videos abide by certain best practices in order to increase the effectiveness of your videos. 

Here are some of the best practices that you should keep in mind when creating videos with Lumen5:

Professional Appearance

It is essential to make sure that your video looks as professional as possible. This means ensuring that the graphics, design, and text all appear neat and organized with consistent branding. The video should also include a call-to-action and feature the company’s logo. 

Consistent with Brand Aesthetic

Your video should be in line with your company’s overall style, theme and branding. Using colors and fonts that are associated with your brand will help viewers to connect with the video more easily.

Keep it Brief

Keeping the video as short and concise as possible is key. Most viewers don’t have a lot of time to spare and won’t watch long videos. Aim for 1 minute or less in length when possible. 

Focus on Quality Over Quantity 

When creating video content, it’s important to focus on quality over quantity. Make sure that each video is well-crafted and conveys a clear message. Low-quality videos that look amateurish or sloppy can hurt your brand image and do more harm than good.

Prioritize Eye-Catching Visuals 

Using visuals is essential to creating engaging video content. Whether it’s photos, videos, GIFs, or illustrations, make sure you use visuals that capture the attention of your audience. Choose visuals that align with the messaging of your video, and pay close attention to factors such as lighting, color, and composition. 

Incorporate Call-to-Actions 

Adding a call-to-action at the end of your video can help to drive more engagement. It can be as simple as directing viewers to a particular page on your website or informing them about a special offer. Use calls-to-action that are powerful and relevant to your audience.

Lumen5 Pricing

Basic: The Basic plan costs $19 USD per month when billed annually. This plan is suitable for those who need to create simple, unbranded videos. With this plan, users get access to 480p video resolution, 10 video downloads per month, and access to the Lumen5 music library.

Starter: The Starter plan is priced at $59 USD per month when billed annually, which is a 25% discount compared to the monthly pricing. This plan is ideal for individual content creators who need to create videos regularly. With the Starter plan, users get access to 720p video resolution, 25 video downloads per month, access to the Lumen5 music library, the ability to remove Lumen5 watermark, and email support.

Professional: The Professional plan costs $149 USD per month when billed annually, which is a 25% discount compared to the monthly pricing. This plan is suitable for professional video storytellers who need to create high-quality videos with advanced features. With the Professional plan, users get access to 1080p video resolution, unlimited video downloads, access to the Lumen5 music library, the ability to remove Lumen5 watermark, custom fonts, and colors, the ability to upload custom fonts, priority email support, and account management.

Enterprise: The Enterprise plan is designed for video marketing teams and offers customized pricing based on the user’s needs. This plan includes all the features of the Professional plan, as well as custom branding, team collaboration tools, priority phone support, and a dedicated account manager.


Lumen5 has revolutionized the way videos are created – making it easier than ever for businesses to create engaging video content. This versatile platform offers a range of features, including an AI-powered video creator, automation capabilities, and easy-to-use interface. 

It also provides users with the ability to create different types of videos, such as social media ads, promo videos, short how-to tutorials, and summary videos. 

Additionally, Lumen5 helps users create effective video content by focusing on quality visuals and call-to-actions. 

Finally, users should follow best practices for optimizing their videos for maximum engagement, such as focusing on quality over quantity and prioritizing eye-catching visuals. With Lumen5, creating video content has never been easier – allowing businesses to stand out from the competition and reach new audiences.

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