Why Reflex?

Information overload on your phone

There is a moment everyone knows. You unlock your phone. You have seven notifications. An article shared in a group chat. A work email with an attachment. A voice message you have not listened to yet. A news story scrolling through a feed you only half follow. You do not yet know what deserves your […]

Why Reflex?

What Reflex changes

When people talk about a productivity app, they usually talk about what it lets you do more of. Faster, more organised, more efficient. Reflex does not work that way. What Reflex changes is not your capacity to produce. It is your relationship with what arrives. Before Reflex: information decides for you A text arrives. You […]

Why Reflex?

Who is it for?

Reflex was not designed for a particular type of user. It was designed for a particular type of moment. The moment when a text arrives on your phone and you do not yet know what to do with it. Everyone knows that moment. No matter who you are, what you do, or why you read. […]

Why Reflex?

Reflex as a philosophy

The name was not chosen at random. Reflex is a reflex. A gesture you make without thinking, because it has become natural. Not an app you open after deliberation. An app you open before, by reflex, when a text arrives and you do not yet know what to do with it. A reflex is acquired […]